Brand & Marketing Assistant

• Job Role: Brand & Marketing Assistant
• Hours per week: 37.5 hours per week (5 days) over flexible working contract
• Location: Hybrid (working from home, will include site visits) Close to the M25 and surrounding areas
• Salary: Competitive salary based on experience
• Role Type: Permanent
• Driving License:  Full Licence Required
• Closing Date: This vacancy will close when a suitable candidate is found

About Us:

Greenacre’s do things differently. We recognise that death is part of life.  And, as proud custodians of six Living Memorial Parks, we create beautiful, natural spaces in British woodlands and landscapes that help people come to terms with death and gain support to live well after loss.   

We are committed to growing our presence in this important sector by fostering meaningful partnerships with key accounts, including funeral directors and community organisations. We believe that people want more choice and assistance in speaking about death and dying. We aim to be a driving force for this change by building a destination brand that enhances both our consumer and customer experience now and always.

Position Overview:

The Brand & Marketing Assistant will support administration, development and implementation of the strategic marketing plan: brand story, consumer experience, product and service portfolio across both GreenAcres and Eternal Gardens brands, summary reports, and presentation materials.

Working in close partnership with colleagues across the group, the Brand & Marketing Assistant will play an important role in driving brand awareness, education and brand preference through sensitively crafted brand activity. Fostering long term loyalty is key to business growth. Meeting agreed KPIs around spend. Support with supplier quotes, copy writing and creative development to meet the needs of internal and external stakeholders.

This role will work collaboratively across commercial and operational teams, delivering proactive, professional brand and marketing activity that meets commercial goals alongside building a brand that supports more people in the UK through their bereavement journey.

Key Responsibilities:

BRAND & MARKETING ACTIVITY

• Marketing plan: Support development and implementation of successful annual plan on time/within budget 
• Product: Support the development of compelling product and service propositions, along with relevant, impactful sales collateral across the group portfolio (B2B/B2C) 
• Advertising & PR: Effectively support development of local awareness campaigns to increase brand share and reach  
• Assets: Brief agencies on requirements, quotes, copy writing and creative development 
• Events: Support planning, development, implementation, messaging and delivery of events (B2B/B2C)  

PROMOTION AND COMMUNICATION CAMPAIGNS   

• Support development and implementation of integrated campaigns that attract and nurture new consumers to the business by creating awareness and converting them into paying customers
• Launch and support compliant product sales promotions and incentives (B2B/B2C)
• Ensure compelling consistent brand content that build the brand, increase sales, and drive preference

REPORTING, ANALYSIS & MARKET INTELLIGENCE 

• Industry / Market analysis: Support research and data gathering that provides actionable consumer in-sights for continuous improvement of the Marketing plan  
• Provide data driven support to demonstrate high levels of customer advocacy with measurements 
• Balance scorecard tracking: To ensure ROI on marketing spend and drive Group KPIs  
• Competitor analysis: Conduct competitor reviews with research for relevant products/services evolution 

STRATEGIC GROWTH 

• Strategic growth: Provide team support for analysis associated with new product, campaign and Park launches  
• Partnerships: Provide hands on project support for the successful delivery of partnership opportunities (third party)  
• Management of agreed projects, proactive involvement with team projects and approvals 

FINANCE and ADMINISTRATION 

• Budget aware, support with accurate audit trail  
• Maintain up to the minute training and personal admin  
• Support analysis of the effectiveness of all marketing efforts across relevant projects 

Qualifications:

• Some experience within marketing field  
• A track record of successfully writing marketing communications
• Commercially aware
• Empathetic, emotionally intelligent    
• Strong team collaboration skills  
• Team player 
• Computer literate competent with Microsoft, CRM concept and artwork editing  
• Confident and accurate written and verbal communication skills  
• Awareness of digital marketing automation and the creation of reports
• Can-do attitude, growth mindset   
• Consistently exercises good judgement  
• Problem solving skills  
• Pride in their work – attention to detail  
• Full (Manual) Driving Licence required

Benefits include:

• Supportive work environment and opportunities for professional growth
• Exceptional holiday entitlement – 33 days inclusive of bank holidays
• Enhanced Pension 6% Employer & 3% Employee
• Enhanced maternity & paternity
• Life Assurance
• Employee Assistance Programme
• Employee Healthcare Plan
• Company Sick Pay
• Bicycle to Work Scheme
• Discounts at Retailers
• Home and Tech Scheme
• Annual Flu Jab Voucher
• Me day, a day off for your Birthday

Application Process:

Interested candidates who meet the qualifications for this position are invited to submit their CV and a cover letter detailing their relevant experience and why they are a suitable candidate for this role. Please submit your application via the job portal.

The interview process will be conducted in two stages:

• Shortlisted candidates will thereafter be invited to a 1^st stage screening interview initially via online video call/telephone call
• Successful candidates will thereafter be invited to present a short presentation to demonstrate their understanding of the role, which will in person at one of our Parks

However, due to the high number of applications expected, should you not hear from the team within two weeks of your application you have unfortunately been unsuccessful on this occasion.

Additional Criteria:

• Eligibility to work in the UK
• GreenAcres is an equal opportunity employer and is committed to creating an inclusive environment for all employees. We encourage individuals from diverse backgrounds to apply
• GreenAcres appoints on merit. If you require any reasonable adjustment or other assistance to participate in the recruitment process, please contact [email protected]

*Note: This job description is intended to provide a general overview of the position and does not encompass all the responsibilities and duties associated with the role. Additional tasks may be assigned as needed. *